Got a computer? Then you're virtually
there
Soon we could all be booking our
holidays over the Internet. Jeremy Atiyah takes his mouse on a trip around the
web sites for tourists
That great purveyor of information, the
Internet, is much trumpeted as the precursor to the world of virtual travel.
But is it about to revolutionise the way ordinary punters research or book
their holidays?
There is certainly no shortage of
travel-related entertainment on the Net. One way for first-time web-users to
get started is to log on to something like the Rough Guides web site, which
contains links to a whole range of entertaining travel-related sites. In
minutes, you can be enjoying pictures of tennis courts at the Sana'a Sheraton
(City.Net), consulting a database of people who accommodate tourists free in
their homes (Hospex), arranging a house-swap (Homexchange), and reading
travellers' bulletin boards (Lonely Planet).
Specialist information is one thing,
but what about practical sites, which offer customers the possibility of
actually booking and paying for airline tickets and hotel rooms?
TravelWeb is an example of a site
giving lists of hotels around the world that can be reserved online. North
America dominates the list, but random checking does turn up some impressive
last-minute bargains, such as double rooms as the Atlanta Hyatt Regency for $69
(pounds 43) which were available when I checked last week.
Having booked a room, potential
customers can then key in details of where they want to fly from and to.
Clicking randomly, London to
Rio , for example, generates
possible flight-routes on scheduled airlines via Madrid , Paris
and New York ,
each with associated prices.
Which is jolly good fun, but there are
no bargains here, and it is not at all clear why holidaymakers would want to
book flights through the uncertain medium of a keyboard rather than on the
telephone.
Some sites do, however, offer the
advantage of listing the cheapest available flights to any given destination.
The website Cheapflights is excellent for this, carrying a huge list of all
conceivable destinations - from Dnepropetrovsk to
Denpasar - containing links to all current flight deals from the UK ,
with relevant contact numbers, and in some cases, the opportunity for e-mail
booking. But is anybody actually booking their holidays through the Internet?
Bargain Travel, whose flights are among the cheapest listed by Cheapflights,
might expect to be beneficiaries of the Internet, given that they are a
zero-frills outfit operating from home with very little time for even answering
the telephone.
"In fact we are disappointed with
the Internet response," said a spokesman. "Maybe 10 per cent of our
inquiries come through the Net, but a lot of these are just people filling in
the form for fun. Most of them are wasting our time."
The picture is confirmed by Rowan
Stewart of Regent Holidays. "Our website does generate a lot of
queries," she says' "though a lot of them are highly vague, such as
'I want a cheap flight to anywhere'. We send e-mails back to all queries, then
phone them up. I wouldn't want anyone to book a whole holiday without our
actually speaking to each other first."
One of the pioneers in the field of
booking and paying on the Internet is British Midland, which puts its service
online in February 1996. To date, though, the total number of bookings made
online comes in at a rather paltry 100 per week, by comparison with the 7,000
bookings per weekit takes over the telephone. "The numbers are increasing,
however," adds a spokesperson.
British Airways launched its online
booking service in January, though at the moment it is limited to World Offers
(and is available in the UK
only). Julia Groves, who is in charge of the operation, admits that it is still
at an experimental stage. "In February the site recorded 270,000 hits, but
the actual number of bookings taken this way is still tiny," she says.
One developing aspect of BA's site -
available to Java-compatible computers only - is interactive booking. Customers
can key in the sum of money they wish to spend and the temperature they wish to
experience. A map of the world comes up showing them which destinations match
their specifications. "We are going to start actively promoting this in
the summer," says Julia Groves, "and many more criteria will be
introduced."
Market research suggests that travel
agents and guidebooks will be indispensable for a few years yet. "People
use the Internet to buy products that cannot be bought elsewhere, such as
software," says market research consultant Simon Sylvester. "When
making a big purchase like a holiday, customers want to speak to the people
they are dealing with."
A cyber revolution? Or a false dawn?
Time will tell.
Rough Guides
http://roughguides.com
Home Exchange
http://www.homexchange.com
City.Net
http://www.city.net
British Airways
http://www.british-airways.com
British Midland
http://www.iflybritishmidland.com
Regent Holidays, Bargain Travel
http://www.cheapflights.co.uk
FCO Travel Advisory Service
http://www.fco.gov.uk
TravelWeb
http://www.travelweb.com
Lonely Planet
http://www.lonelyplanet.com